TV hairdresser Adee Phelan launches exclusive salon at the cube - 20/07/11

Celebrity hairdresser Adee Phelan is returning to his home city to launch an exclusive salon at The Cube.

The star of Channel 4's The Salon, from Kings Heath, has confirmed he will take 5000 sq ft of ground floor, with canal side views, for his new £850,000 luxury hairdressers.

Adee’s plush salon will feature 30 hair-styling stations, photographic studio and a hair clinic. 

The 39-year-old, who shot to fame when he styled David Beckham's hair prior to the 2002 World Cup, will also take an apartment at the development, confirming it as a destination to live and work in the city centre.

He said: "Birmingham is where I was born and bred and, despite running a salon in London's Covent Garden, I have always been looking for the right opportunity to come back to the city.  My aim is to bring a high profile salon, traditionally found in London, to Birmingham for the first time.

"The Cube is an exciting development for Birmingham and when the space became available, this was the only place I was ever going to consider coming.  I plan to bring a touch of luxury with my new salon where clients can expect a top-class, reputable service from myself and my team of expert stylists.

"The new salon fits in perfectly with the rest of The Cube development as somewhere people can come to relax and be pampered.  It will lead the way for leisure in the entire city.  I, for one, will be literally eating, sleeping and living here.”

Neil Edginton, director at The Cube, comments: “Attracting a leading name such as Adee Phelan to The Cube is a real coup and his salon will add yet more style to our already diverse leisure offering. Adee’s roots are in Birmingham and it’s fantastic to welcome home!”

Celebrity clients at Adee’s London salon include TV chef Marco, who is also his long-standing friend, Girls Aloud singer Sarah Harding, actress Rosamund Pike, presenter Piers Morgan and comedian Catherine Tate.

For more information visit www.hotelbirminghamthecube.co.uk.