An icon is born - the jewel of Birmingham

A taste of Brazil comes to the cube - 19/05/11

The best of Brazil is coming to Birmingham as authentic Brazilian restaurant, Rodizio Rico, opens its first eatery outside of London at The Cube in Birmingham early next year.

Representing all that's good about Brazil, Rodizio Rico will bring a carnival atmosphere and Brazilian vivacity right into the heart of the city in a 7350 square foot restaurant opening out onto Birmingham's picturesque canal side.

Diners will be waited on by experienced passadors, who will continually pass from table to table slicing all you can eat succulent Churrascaria barbecued meats from Rodizio (rotating) skewers. Cooked to order, the varied menu includes a variety of traditional cuts and authentic specialities, as well as a wide range of Brazilian hot dishes and exotic salads all freshly made to time-honoured recipes.

Offering an unrivalled authentic Brazilian experience, Rodizio Rico promises to open out the seventh level of Birmingham's newest icon with bright, colourful designs and Latin American entertainment. Plans and designs for the 250 seat restaurant are already well underway. Fit-out will start at the end of August with the restaurant expected to open in early 2012.

Neil Edginton, director at The Cube, comments: "We're delighted that The Cube has attracted another London operator to Birmingham, continuing the city's inward investment programme. Rodizio Rico offers a unique restaurant experience that adds to our growing leisure plans and shows that there really is something for everyone at The Cube. The canal side unit has proved extremely popular, with many businesses now competing for space, but Rodizio Rico offers something a bit different with the quality and authenticity that we were looking to bring into the building.

There's a real buzz here at the moment and this announcement is just the first of a number of exciting announcements in relation to our leisure space. Anticipation in the city is high and The Cube is quickly becoming the vibrant landmark destination that we set out to create."

Mike Nailer, owner of Rodizio Rico, explains: "Birmingham is very well known for its restaurant offering and we've been keen to open an outlet here for some time. It's a big step for us to move outside of London, but when we heard about The Cube it seemed the ideal location for us.

"As an iconic building there is a real sense of exclusivity here and the canal side positioning provides a beautiful backdrop that we can utilise to an even further extent in the summer months.

"Rodizio Rico offers truly different dining experience and we are looking forward to bringing something different to the eclectic restaurant scene in the city as Birmingham's only authentic Brazilian 'churrascaria de rodizio'."

For more information visit www.thecube.co.uk or www.rodiziorico.com
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